Welect
Welect is a platform for on-demand advertising. Just like a “Netflix for ads”, users can choose which campaign they want to watch. Welect also serves to help publishers to implement a user-centric online business model.
The project demanded handling a high amount of concurrent requests. On the other hand, our partners need us to be able to make swift adjustments over the course of the product. Elixir and Phoenix proved to be a very good choice for these requirements
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